We let the facts do the talking.

Psychology is in every move you make and every word you type (Vol. 7)

Part 1: The psychology behind working from home

In my previous blog, I talked about how psychology can help you better understand client needs and develop strategies.

With the global outbreak of COVID-19, a majority of businesses outside the vital sectors have stepped into the online world to help limit the spread of the virus. Although most businesses in Dubai and the world are returning to offices, many, including PR agencies, are still working from home due to the threat caused by the pandemic.

If I told you that you would be working from home prior to the pandemic, you might have thought of it as a bonus, but the reality is far from that. With the abrupt change in your steady routine and behaviour, keeping yourself motivated and your work-life balance in check are a must for mental health.

Many people are currently experiencing problems making the working-from-home period tolerable, due to most prominently the lack of boundaries. Some PR practitioners live in studios or small spaces that don’t necessarily allow for boundaries. For example, the kitchen table where you normally eat may currently also be your desk, which may take a toll on mental health in the long run.

It is well-documented that working from home can generally be an enjoyable and productive experience. However, PR practitioners need to understand some of the technical and psychological challenges that prevent people from being effective.

Can psychology affect and influence the way you work remotely? Find out more in the next part of my blog.


Antoine Boghos is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |