We let the facts do the talking.

Psychology is in every move you make and every word you type (Vol. 5)

Part 1: PR and Problem solving

In my previous blog, I covered how media training can help boost confidence and provided tips to better understand and control your micro-expressions.

In public relations, clients often request us to provide crisis communications and problem-solving skills to avert any negative situation and turn it into a positive one.

Problem-solving is a mental and sometimes subconscious process that includes discovering, analysing, and solving problems that may arise, with the ultimate goal being overcoming obstacles and finding the ideal solution.

In the past, PR professionals mainly focused on routine tasks to idealise the brand name in the public’s eye. Nowadays, with the growth of the business and population, competition is increasing, and we need to proactively provide problem-solving skills and strategies to avert any kind of negative situation once it arises.

Each client has different goals in mind but shares one common goal: enhancing visibility and making crises less visible to the public and media.

There are many different strategies to solve client problems, and the best strategy largely depends on the type of problem you are required to solve. At times, applying your creativity and insight may seem like the best solution, but it may not always work. More often than not, PR professionals are required to study the situation and then provide a solution using factual knowledge.

Can psychology help you identify problematic situations and find solutions to counter them? Find out more in the next part of my blog.


Antoine Boghos is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |