We let the facts do the talking.

Psychology Is in Every Move You Make and Every Word You Type (Vol 3)

Part 1: The history of psychology and PR

In my previous blog, I spoke of the importance and application of eye contact when speaking to others and during interviews, and listed some tips on implementing effective eye contact without overdoing it.

Have you ever wondered how relationships between organisations and their publics are built? What PR tool helps make that connection? Is it the strength of the message? The way it’s delivered?

The answer is simple: psychology. Indeed, having a strong message may help your marketing campaign or brand, but it can never sustain without a theory behind how people think, and why they remember what they do.

Psychology allows you to understand your target audience, tailor their message, and watch the subconscious behaviour unfold. The bond between PR and psychology dates back to the early 1920s when Edward Bernays, Sigmund Freud’s nephew, was the first to stablish a link between psychology and influencing human behaviour through communications.

A good PR plan is naturally guided by theories of psychology. Bernays, the father of PR, was the first practitioner to marry the two disciplines of PR and psychology with the theories learned from Freud, the father of psychology. Now that you see the strong relationship between the two that dates back almost 100 years, you might be interested in some psychology tricks to up your game when creating a PR campaign.

Can psychology help you build a strong and successful PR campaign? Find out more in the next part of my blog.


Antoine Boghos is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |