A lot of clients still prefer to get print coverage, but nowadays the internet plays a big role in our lives, which means getting your brand on the vast worldwide web is crucial to any business. I personally believe that getting online coverage is more beneficial than getting it on a piece of paper. At the end of the day, people will read the news online but might not always get the chance to view it in a newspaper on a selective page in a specific section.
Chad Pollitt shares with us 6 reasons why should strive to issue press releases online: wider media exposure, enhancing SEO, ability to refer traffic, expose the brand, search engine reputation management (getting the news on the top of your Google page) and then there’s the exposure on social media channels.
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Print, online or a little bit of both?