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What does the future hold for print media?

Sure we all still read the news – but how many of us actually pick up a newspaper in order to do it? With easy online access to the same stories and with the introduction of apps on hand-held devices, it’s no surprise that print media could very soon be obsolete. The viral video featured on the link below is a clear indicator that the next generation is already so accustomed to technology, they barely even recognize a magazine anymore – instead, mistaking it for a broken iPad!

Are we experiencing a shift in the balance of power between print and online media? And if so, should we be focusing our efforts on the latter or even social media for that matter, in order to better reach our target audiences?

Will the next generation even know what a magazine is?

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