We live in a changing world where industries and practices are constantly shifting. This is an important reason for us to be updated on all that’s hip and happening around us, but if you don’t have time for that – as a PR pro you should at least follow these practices no matter what.
Susan Young shares with us 20 things you should do and here are my top favourite: be able to email a three line pitch, use social media as a monitoring tool, arrange and attend interviews for a client, use a hand-held camera, ask good questions and, my all-time favorite: write and upload a blog post. (I must be a great PR pro since you’re reading this now)
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