The thought of snakes, spiders, heights or even the boogeyman under your bed can scare the living day light out of some people. But if you’re living with the stress and chaos of PR, then it will take a lot more than that to scare you. What are we deathly terrified of?
You mail merge a pitch to the wrong media list – Your big placement is canned due to a huge breaking news – A press release is issued with the CEO’s name misspelled and all the URLs are dead (That’s the scariest nightmare for me personally)– You wake to find a cover story featuring all your competitors – Crisis, crisis, crisis and no prepared plan of attack – No media show up for your press conference or media event (This can be really scary)– You accidentally share a personal tweet on the corporate account – You lose cell/Internet service; what is a PR pro without access? – An expensive PR stunt results in zero coverage – You have the wrong addresses listed on a media tour and your spokesperson is late to every interview.
For every nightmare, try to turn it into a pleasant dream. While we can get into some pretty sticky situations, isn’t that what you have your imagination for?
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What PR disasters get you shaking in your boots?