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PR isn’t ER

I came across an article describing the symptoms of being a PR pro, and while, no, it’s not a disease, sometimes it sure feels like it. The pressure, the panic and the agony that we go through to turn out perfect PR can sometimes have us breaking out in a cold sweat.

Who hasn’t had the nightmare about no media showing up to an event? Plus, you women might know a thing or two about having to powerwalk in 5-inch heels, but you probably couldn’t do that without your twice prescribed daily cups of coffee.

You can’t watch any form of media without thinking, “My client should be on/in that.” You rely on to-do lists (yes, plural) to get you through your day, but often don’t get to cross anything off until 4 p.m. (after managing a few surprise crises. You check your smartphone before brushing your teeth. You think and speak in 140 characters or less. Your BlackBerry sleeps with you every night – Your better half does not.

No, it isn’t easy doing what we do, but we’ll gladly do it any day of the week for you.

For full story, please visit PRdaily

What symptoms do you get?