We let the facts do the talking.


Part 1: The whole is greater than the sum of its parts

It’s a fact well known that when we put our heart, mind and soul into what we do, we can achieve our goals and feel satisfied at the end of day. But over time, what you once loved pouring your efforts into can sometimes become dull and unexciting, whether it’s your routine at home or the daily grind at work. When the boredom strikes, your vibe is likely to do more than just bring you down – it will also have a domino effect on the people around you.

I find that what keeps me going is the need to stay self-motivated and cheerful. When at home, a helping hand from a family member or a chat with a neighbor is always healthy and appreciated. Similarly within an organisation, creative and wacky ideas from team members or a surprise coffee can help to get us through challenging times. The trick is that there’s strength in numbers – I believe that we need people and to be working towards a collective mission to be happy. Teamwork results in ordinary individuals doing extraordinary work.

Companies are constantly sharing success stories that resulted from the power of teamwork. At C&B, our team strongly believes in the importance of employees working together and advocates Employee Engagement, recognizing employees as the company’s greatest assets. As a result of our ongoing collaborative efforts, C&B won a record of three Gold and one Silver awards from the ‘Middle East PR Awards 2016’, including one for ‘Best Employee Engagement.’

In the next part of my blog, I would like to share my tips for working cheerfully as a team.

Lovelyn Rodrigues is the Senior Account Executive of Cicero & Bernay Public Relations. An independent PR agency headquartered in Dubai and offering new-age public relations consultancy to the UAE and across the GCC. |