In 2004, Adam Curry and Dave Winer invented the podcast, a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series.
In our current new-age of digital and innovative ideas, podcasts are a trend that everyone is talking about, even debating whether it will replace radio. However, we cannot deny the benefits of this new tool for both creators and their audiences.
Podcast helps creators save and keep record of their valuable content for listeners. Travelers can also benefit a lot from podcasts as they can listen to them while going from one destination to another. Moreover, podcasts are being used as reference.
To read more on how podcasts are becoming a reference, read the Part 2 of this article
Wajd Breek is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me