Tariq Al Sharabi
“A spoonful of sugar makes the medicine go down.
Here’s a fun story:
Found out that a journalist I wanted to speak to was sick with a lung infection, and I happened to know just the remedy. I brought the medicine along for a house call, where I met the wife and kids and went from being PR Professional to a friend.
When it comes to this job, it’s not just about an opportunity for coverage, but for making lasting impressions. Always find a way to make it personal.”
Tariq has been a driving force in the agency since its very inception, having played a substantial role in business development, and responsible for the acquisition of some of C&B’s key personnel.
In his role, he oversees all client-servicing teams to ensure deliverables are met – with positive results for clients.
The secret for his success?
He was born and bred in the UAE. His insider knowledge of the local and regional business environments has helped him gain maximum exposure with exceptionally positive results. In his words: “In this industry, you have to understand who you are communicating with, to effectively communicate.”