Advertising is one of the most enigmatic subjects of modern times. Combining the power of persuasion, the creativity of expression, and the art of influencing the end result of a decision, advertising is a blend of highly complex fields like communications, psychology, and economics.
To understand how media advertising works in the modern world, let us peep back into the pre-internet world. Advertisements used to be carried out through radio infomercials, crumbling televisions, and billboards. Adverts were considered an important part of society during this period, almost becoming cultural icons.
This was a time when brands used to build fictional characters around their products. The adverts sought to establish a connection between viewers and the brands or their products. This technique was quite famous and was used to sell almost everything – be it a pen or electronic appliances.