Member of
Marketing Consultancy Services:
As long as humans have had goods to sell, marketing has existed in one or the other form. Over thousands of years, however, the effectiveness of those marketing methods has been declining. As consumers and technology continue to advance at a rapidly accelerating pace, marketers have had to adapt.
Rewind back a few decades. Cutting edge technology that is today a part of our day-to-day life, was accessible only to a small segment of the population. These technology innovations slowly made their way to the mass populace and today, the world is witnessing a rapid implementation rate and widespread adoption like never before. This has put the control back in the hands of consumers. If marketers want their message heard in this chaotic, fast-paced world, they must keep up with the latest trends that govern the communications world.
