A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well. These words by Jeff Bezos are a lesson in the importance of branding. And if this is not what you try to build your brand on, you are not headed in the right direction.
Branding is perhaps the most important tool of brand management and hence the part that you must be looking at with utmost care and planning if you want your brand to make its presence felt. Brand communication is the bridge that helps a business apprise, persuade, enlighten, teach, remind, and augment the knowledge of their stakeholders about the brand, its strengths, values, fundamentals, and its offerings of products and services. That is pretty much what a business aims to do in its communication aspect.
The importance of branding for a business is greater than most people realise. It may seem that a brand is only about logos and colours, but in fact, a brand is how consumers and the media define a company’s business identity. Your brand gives you personality.
Throughout the history of business, branding has played a significant role, but its importance may have never been higher. Several brands are introduced to consumers each day thanks to social media. Having plenty of choices and the ability to research to find the right brand can be beneficial for consumers but it is equally challenging for businesses.