New Media refers to modern channels of social networking, picture and video databases, business sites and other forms of information-sharing. Facebook, Twitter, Myspace, Linkedin, Flickr, Youtube, Stumbleupon, Yammer, Instagram and blogs are all examples of new media, each serving a different purpose.
New media outlets allow access to news and information, anytime, anywhere, and with the option to share it too. They serve a number of functions, some to communicate with friends, family and like-minded people, to follow your favourite celebrity, and for some business purposes, including recruitment, networking and connecting with business partners. Some are even used for local brands to promote themselves; be it music, fashion or charitable causes.
More importantly than their nature and purpose, is their impact on people and the way news and info is shared. No doubt, there is a bombardment of posts, Likes, Tweets, follows and streams, and it’s quite easy to feel overwhelmed by the amount of information you get subjected to. But new media also offers a choice. Follow who you want and block out those you are not interested in.
That’s where our job comes in. We help our clients identify their target audience and find new ways to break through all the ‘noise’ so that they may be heard.
What new media do you rely on the most?