We let the facts do the talking.

My first post!

Part 1

Social Media is an essential part of our lives these days! And with this blog, I wanted to take the opportunity to talk about this medium a bit and how it integrates with my professional journey.

I’ll start by talking about the basics of social media.  Essentially, social media is a communication medium; one that allows us to create and share content publicly. Users have traditionally utilised the internet only for content consumption, but what about those creating the content that is widely consumed?

Recognising the importance and potential of social media, bands are rapidly using platforms to create, modify, and share online content to the extent where best practices are ever-evolving. This is the magic of social media.

As a recent Bachelor’s graduate in International Business Management, I started working at Cicero & Bernay Communication Consultancy. I have learned a lot while discovering my strengths in the process. Working in the communications industry has made me realise that it is different from university life and what you learn at an academic institution may spill over into your work life but what you learn on the job – no one prepares you for that schooling.

Considering the fact that I am a kinaesthetic learner, I feel that I would rather work than attending university and writing exams. At work, I can learn something and bring it to life. I work as a social media account executive in my present capacity and have learned a lot about how we interact with clients and their expectations during my tenure.

I have been using social media for as long as I can remember. At a personal level, social media is easy but it requires your attention in many forms – deciding on a caption, how you want to edit your pictures, the right aesthetic appeal, frequency of posting, and so on – all make up for one good personal social media post.

However, when you use social media to represent a brand, your thought process is two-fold. Influencers have the perfect hybrid on social media between their personal brand and professional brand, because they are two units – a person and a brand.

A great deal of research goes into what I do and at Cicero & Bernay, research is the key and essence to anything. Fact is fundamental to our line of work and that applies across the board; from communication plans, client consultations, to even colleague interactions facts are essential.

I’ll explain more about my research journey in the second part of this blog. Till then happy posting!

Farah Itani is Account Executive at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |