We let the facts do the talking.


Part 1: Where is everyone going?

The concept of Mobile PR is a leap towards revolutionizing news on the go. One of our responsibilities in the public relations industry is to share news and make it enticing enough to be read while people are on the move, while also ensuring that messages are being absorbed.

As companies are working to leverage this new-age communication method, PR experts are supporting them by beating the path towards a crucial goal: reaching out to new audiences.

With the constant evolution of our industry, we’ve discovered the 24/7 news cycle. This ideology, which encourages news fluidity, is one that I am trying to embrace. Looking at Natasha’s blog on New Age Copywriting, the ‘Less is more’ concept really applies to the mobile environment. As Natasha highlighted, while everyone is constantly running ten steps behind in their daily tasks, especially considering the busy lifestyle of Dubai, people simply don’t have the luxury of sitting with a newspaper and immersing themselves in lengthy news articles that they find intriguing.

It is crucial that we optimise our PR practices and make them mobile-friendly to engage new audiences. I don’t believe in encouraging screen time, but it is becoming a method that seems inevitable, which is why we must adopt the change.


Understand the different distribution channels and then work out how they can be optimised with new content development strategies and digital best practices.

Ribal Temraz is the Senior Account Executive of Cicero & Bernay Public Relations. An independent PR agency headquartered in Dubai and offering new-age public relations consultancy to the UAE and across the GCC. |