We let the facts do the talking.


Part 2: The Game Changer

Media houses work on the move. Constantly. Many of us now naturally type faster on the QWERTY keyboard on our mobile phones than on our laptops.  This change is inevitable and, honestly for me, quite welcome.

This is the nature of my job so I do succumb to reading the newspaper on a daily basis, but I receive most of my news updates from a variety of mobile channels.

Now that I’m familiar with them, I’m working on incorporating certain content development strategies and digital best practices, such as:

  • Concise content
    • The main mantra here is: Easy to read, easy to remember.
  • Social Media Friendly
    • Part of the content development plan is to keep in mind the social media spill-over. Make the headline catchy, clickable and easy to read on a screen.
  • Mobile Crisis Management
    • Like any industry, crisis management is a large part of our deliverables across the agency. We now need to think about how best to include mobile channels in our crisis management strategies – this has become best practice.
  • Location, location, location
    • Location is everything. With the incorporation of mobile friendly PR, we need to be found on the right channels by the right people.

To harness the power of mobile friendly PR, we need to collectively work towards educating industry professionals on the change and how to move past traditional methods.

Don’t ignore the significance of traditional PR, but let’s work on welcoming in mobile methodology and making travelling news the next big thing.

Ribal Temraz is the Senior Account Executive of Cicero & Bernay Public Relations. An independent PR agency headquartered in Dubai and offering new-age public relations consultancy to the UAE and across the MENA region. |