Part 2: The Game Changer
Media houses work on the move. Constantly. Many of us now naturally type faster on the QWERTY keyboard on our mobile phones than on our laptops. This change is inevitable and, honestly for me, quite welcome.
This is the nature of my job so I do succumb to reading the newspaper on a daily basis, but I receive most of my news updates from a variety of mobile channels.
Now that I’m familiar with them, I’m working on incorporating certain content development strategies and digital best practices, such as:
To harness the power of mobile friendly PR, we need to collectively work towards educating industry professionals on the change and how to move past traditional methods.
Don’t ignore the significance of traditional PR, but let’s work on welcoming in mobile methodology and making travelling news the next big thing.
Ribal Temraz is the Senior Account Executive of Cicero & Bernay Public Relations. An independent PR agency headquartered in Dubai and offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me