Although a discipline on its own with its specialized agencies, Event Management often becomes the responsibility of Public Relations firms.
Small or large in scale, to insure the success of any event – and to guarantee smooth roll out of activities – a huge amount of effort must go into the preparation phase. There are many resources you can consult for tips on managing events and things you should consider before, during and after your events, but one of the best and most useful guides that I have come across is by The Leonardo Programme.
The Event Management: Tips and Guidance for Success is a step by step reference on how to plan your event from preparation, setting the agenda, choosing your venue, all the way to securing delegates, exhibitors and speakers. The guide also provides useful case studies and different templates that can be used by the event organizers at various stages.
Some of us forget about important post event activities that need to be considered and the guide also elaborates on that. For the novice and seasoned event planner alike, this guide is a great read.
Are you ready for your big date?