With the start of the new year, we look back at the previous year and reflect on the lessons learned. 2018 was a roller coaster ride and I feel I made amazing strides in the direction I want to live in.
2018 introduced me to numerous technologies that got me pondering the future. Advancements in artificial Intelligence, blockchain technology, and platforms such as podcasts are terms we heard in the past year that continued to dominate the main stage in 2018. Integrating this knowledge into the PR world sounds a bit confusing but truth be told, they are all interrelated.
The PR industry has evolved, and though the basics remain the same, the advancements in technology and the platforms we use to communicate have changed the game. With the sky being the limit, we have at our disposal the help of software to gain insight on consumer behaviour. Yes, Google has it all, but we are diving deep into each of our consumers’ interests, not only making it easy for them to buy what they need but also helping them make the right choice at a consumerism crossroads
In the second part of the blog, I will touch upon three main topics that helped me learn a lot and make it relevant to my day-to-day work.
Lovelyn Rodriguez is Senior Account Executive at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me