In the first part, I highlighted the evolution of the PR industry. In this part, I am going to talk further about the technologies that impacted the PR world:
- Artificial intelligence: Considered the digital DNA, it is built around the understanding of one’s psychology and tweaking your content to reach each one of your audience, becoming not just important but critical in order to survive in this competitive market. That’s where integrations of artificial intelligence with public relations has transformed the way we communicate and get things done. With improved insights on what consumers want, the messages reaching them are solid and targeted.
- Podcasts: Speaking of targeted platforms, podcasts have become a strong platform where you are communicating directly to people interested in the topic. Not only is it a platform that’s considered motivational but also a strong one for sharing information.
- Blockchain technology: This is definitely not the last powerful technology impacting our world, but one I’ve been quite curious about. This technology enables you to identify true users and avoid any false impressions. Hence, you can validate your PR and marketing efforts as actual human engagement. Through Blockchain, you can stay on top of trends and get ahead in the game when it comes to understanding your client’s audience.
Having touched upon topics that have interested me the most, I would like to mention that going deeper into each subject has given me a wonderful feeling of satisfaction and I look forward to writing down my goals for 2019.
Lovelyn Rodriguez is Senior Account Executive at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me