We let the facts do the talking.

Keeping Pace

Part 1

The world today is fast paced – that is something we hear, see, and experience every day. Change and evolution are part of everyday work today. Professionals in the communications field, are probably the ones most affected by these developments.

Every new day brings with it new ways to communication, new mediums to explore, new approaches to try, new communication tools add up to the list – and this goes on. Now not only are communication professionals expected to know about all these changes, they required to master them and use them in their work.

Being someone who works in communications and PR industry, we try to keep pace with the things but also, if you are one of us, or have ever been, I am sure you ask yourself these questions. How can I know it all? It is possible to know of all developments? Will I be able to stay on the top of the game? How will I be contented at the end of the day?

In this context, everyone has a strategy. Some people fix up a time to browse and learn every day. Others are smart enough to learn as they go. Yet others decide they will tie up with bigwigs in the industry and follow them on social media.

For me, my secret weapon to deal with the ever changing professional world is reading. In order to curtail the madness, I choose to read. And I don’t read as a burden, I read when I feel like taking a break from my daily routine.

One quote that has inspired me to take up reading as an everyday task of relaxation is – “The more you read, the more things you will know. The more that you learn, the more places you’ll go.” -Dr. Seuss

Whenever I am in a fix, whenever things don’t work out, whenever there is a difficult task to deal with, I go back to reading.

In my next blog I will talk about other challenges and how to deal with them. Stay tuned!

Lovelyn Rodrigues is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |