We let the facts do the talking.

It’s not social until it’s real

Part 1

Life has become fast-paced.

We all seem to be in a hurry to reach our offices, schools, or other destinations.

This leaves us with little time for people to pause and greet each other when they come across friends or acquaintances. Why is that?

We are all aware of the reasons — more interactions on social media leave less time for personal interaction. Professionally, social media is your multimedia resume, complete with endorsements. It provides you with a platform to build your thought leadership. Personally, however, social media is a way to engage with family and friends, regardless of their current location. It keeps you connected with people you may have otherwise lost contact with.

Social media is steadily but surely affecting the way we communicate. There is no doubt that digital devices have made our lives tremendously easy. However, this has come at the cost of complicating interpersonal interaction, reducing it to quick, impersonal greetings. Do you ever wonder what happened to our conversations with friendly neighbours when we ran into them at the market or at school drop-offs? The impact is far-reaching.; even our children prefer to interact through cellphones, becoming the youngest victims of the digital revolution.

In the second part of the blog, I’ll be sharing the importance of personal communication in this world of social media.


Nada Abdallah is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |