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We let the facts do the talking.

It Was Worth It

Part 1: September 2018 – I fell in love…

It was the night after I couldn’t find my name on the list of accepted pre-medical students. The thought of not becoming a doctor was so terrifying that the instant I realized I did not make it to the list, I was drowned in eternal thoughts of what to do next. I was not going to be a doctor now and I couldn’t think of anything else at that time.

All those extra hours spent at night, the last-minute rain checks, and the anxiety attacks all faded away. My mind was in a state of shock at the time. Little did I know, it was this failure that was to make me a stronger version of myself. This failure inspired me to gather myself, look at other purposes of life, find passion, set goals, and work towards them.

Being a doctor was a wish denied, but this experience allowed me to dream again. To be honest, I knew I had to listen to my thoughts and the strong urge to explore a whole new world. It was at this moment that I knew that I wanted to be surrounded by creativity and excitement moving forward. I had always loved the feeling of never having to stop. I had always craved a spark – one that keeps you up in the night and encourages you to go beyond the normal.

Perhaps, it was peer pressure or cultural acceptance that held me back until now. Now, what I sought was different and also not the picture-perfect ideal everyone was looking to pursue.

At first, I was scared – who wouldn’t be at this point? But I took the plunge anyway.

Now, I was no more a failed pre-med student. I took up marketing as my subject of study. Being a marketing student meant I had front-row access to everything I needed to know about the industry – which is that you never stop learning. I was fascinated, intrigued, and excited; a little in love as well.

I was in love with this cavern of artistic possibilities and opportunities that never seems to end in the world of marketing, PR, advertising, and creatives.

Oh wait, it’s not over yet! There’s still more to my story in part two.

Raifa Nasrallah is Social Media Account Executive at Cicero & Bernay Communication Consultancy, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me