As mentioned in my previous entry, most communication agencies in the UAE have ‘Year of Zayed’ integrated as an important element in their 2018 strategies. Hence, these agencies are upholding their mission to instil the values of the late Sheikh Zayed as well as protect the UAE’s values and assets.
With that being said, breaking world records under the ‘Year of Zayed’ theme became an inspiration for most brands that attempted to incorporate anything and everything related to the late Sheikh Zayed. Why not break records while they were at it?
If we want to start early, why not start on new year’s eve? Dubai welcomed 2018 with ‘Light Up 2018’, a laser light show that paid tribute to the late Sheikh Zayed. It broke the Guinness World Record for the largest light and sound show projected on a single building.
Do I need to mention why this is my favourite world record? C&B brought wasl’s vision to life of commemorating the values and vision of the late Sheikh Zayed by breaking another Guinness World Record. This was accomplished with a 300-foot aerial screen that soared across Dubai’s iconic skyline towed by a Bell 212 Helicopter, and a second Bell 212 displaying a short film about ‘Year of Zayed’. Talk about taking the world record to new heights!
Abu Dhabi University, along with Knowledge Group, entered the Guinness World Record earlier in March by creating the largest notebook mosaic logo in celebration of ‘Year of Zayed’. The best part of this world record is not the fact that the logo measured 702.82 sq.m and is made up of 25,000 notebooks, but that all 25,000 notebooks were donated to people in need.
Smashing yet another successful word record to honour the late Sheikh Zayed, the Dubai Multi Commodities Centre (DMCC) created a 12,000-piece wooden jigsaw of the official logo of ‘Year of Zayed’.
Rima Al Jareh is Senior Account Executive at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me