We let the facts do the talking.

Innocent Mistake or PR Stunt?

We in PR need to be careful. We are the keepers of our clients’ confidential information. One little mistake can cause problems for them, which in turn means problems for us.

Case in point. Harry Potter had a little secret. Who was entrusted with keeping it? Their PR. But a PR executive accidentally sent a confidential memo containing details about the super secretive launch of Pottermore (a website that serves as a permanent online home for the wizarding world of Harry Potter) to nearly a dozen members of the press.

You can read the full leaked memo here.

The moral of the story is to always double-check your email attachments before you send. But this raises an interesting question.

Was  it all just a big mistake, or was it a publicity stunt to increase attention?

Full Article: The Independent