Case in point. Harry Potter had a little secret. Who was entrusted with keeping it? Their PR. But a PR executive accidentally sent a confidential memo containing details about the super secretive launch of Pottermore (a website that serves as a permanent online home for the wizarding world of Harry Potter) to nearly a dozen members of the press.
You can read the full leaked memo here.
The moral of the story is to always double-check your email attachments before you send. But this raises an interesting question.
Was it all just a big mistake, or was it a publicity stunt to increase attention?
Full Article: The Independent