Many sites try to compile lists of the most influential people on Twitter. But how do you define ‘most influential’? Is it simply the number of followers? Because that would put Justin Bieber at the top right about now. Or is it about something more?
The power of Twitter is something that we as PR professionals know a lot about. The opportunity for a brand to connect directly with an audience is truly amazing and something that simply wasn’t available to this scale just a few short years ago. And while our clients may be inclined to look at number of followers when it comes to assessing their reach, it is about so much more. The real measurement of success should be about being thought-leaders, pioneers and truly influential.
How do you go about being all that? It is a matter of motivation, consistency and dedication. Here are 10 other steps to assure that you are properly utilising Twitter as a significant tool for your clients while bringing fresh perspective to the target audience:
Finally, find your voice. While it’s great to share the links and words of others, a truly influential Twitter account is one that speaks its own language.
Are you being a good influence?