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What’s the main reason for writing your press release? To get it out there, right? Well, where do most people go to find information? If you guessed Google, you’re probably right. That’s why it’s important to make sure you make your press release as visible as possible on there.
How do you do that? Adam Sherk shares with us some guidelines to optimize your press release’s visibility:
Make sure to use those words that people will use to find your topic. If you’re talking about cars, make sure you say cars. If you’re talking about fashion, say fashion. If you’re…well you know what I mean. This applies for any topic, and the more you use, the easier it will be to find.
Now that you know what the keywords are, make sure that you sprinkle a bit of them everywhere: in the headlines, in the first paragraph, heck, anywhere you can.
Now that you have keywords, don’t forget that it still has to be interesting. Even when it seems like you’re doing everything technically right, you still could be hitting a miss.
For full story, please visit PR Daily
Are you ready to optimise?