The word ‘millionaire’ tends to conjure imagery of luxury cars, gold bars, and mansions on a hill. According to popular opinion, you are either born into that kind of wealth or you work towards building that kind of empire. Social media, however, has changed this notion forever.
Social media is changing the way brands advertise, from sponsored posts popping up on everyone’s newsfeeds to so-called ‘influencers’ being paid to wax poetic about how good a product is. But, how much money do these people get every time they mention a product in their microblog or video? According to latest data, influencers based in the UAE now command an average of AED 3,600 – AED 18,300 per post.
A household name in the “influencer” industry is Rashed Saif Belhasa, aka MoneyKicks. With 1.6 million followers on an Instagram feed that boasts pictures with Cristiano Ronaldo, Akon, Shahrukh Khan, and many more, he’s among the crème de la crème of local influencers.
Join me in Part 2 as I take a look at other ‘part-time millionaires’ in the region.
Adnan Wahidi is Account Executive at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me