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Are your Instagram captions basic? Do they lack the ‘oomph’ factor?
The majority of you may think that Instagram captions aren’t all that important. After all, a picture speaks a thousand words, right?
Unfortunately, in this situation, you couldn’t be more wrong.
Social media experts and digital PR firms are aware of the power of well-crafted captions. We believe that witty, snappy captions are what set posts apart on crowd-pleasing platforms like Instagram.
It is the make-it-or-break-it factor that keeps your posts from being liked and commented on.
This news isn’t that surprising because there are millions of Instagrammers displaying coffee cups, trendy, delicious foods, pretty nails, and what-not. Therefore, your clichéd clicks can only make some noise if they are paired off with some wise words.
You need to learn the art of clever captioning, or you are bound to see a drop in your followers. Alternatively, better yet, rope in a PR agency in Dubai to handle your social media accounts.
Here is a practical list of dos that prevent your caption from being basic:
Do you know the best way to make your photos stand out from the crowd?
It is by adding a flavour of you in your captions. Everyone has a unique voice, and if you word yours right, you will be heard. So, let your spirit shine in your captions.
Every picture has a story to tell, but it’s not going to tell its tale through filtered hues and muted colours. This is where your captions come in. Utilise them to recount beautiful details of why, when, and how the particular photo was taken. Shed light on the unspoken words of the stories behind the displayed images. You have the choice to go into details or to wrap them in short phrases.
Beware of artsy, philosophical tropes many tend to associate with their posts. There is no need to be consistently brooding in your captions. Try to make some light, easy captions and breathe life into them with emoticons. Otherwise, you’d be an expressionless soul running some artsy account. Apart from this, try to make captions snappy whenever you can!
In the end, if you let go of necessary captions you put up on a profile, you can have it all. The best way to avoid all this is by balancing the trends with a voice of your own; add some personal elements so that you don’t come off like the average Instagram wannabe. That’s why digital PR firms don’t rely on applying cookie-cutter strategies for their clients.
In this part, I highlighted three different ways to enhance your captions. In the next part will explain why it is essential for you to do this.
In the previous part, I listed different ways you may employ to improve your caption game. Now, let’s learn why this is important and what kind of impact it has on your followers.
In this digital age, it is all about hitting the big numbers which is why a PR agency will always advise its clients to put some effort into their Instagram game. One fool-proof way to do this is through captions.
People are hungry for some human contact in this ‘screened’ life, and your cleverly crafted captions could be their fuel. Use them to put relatable, informative, or excellent content out there to make your collection of photographs even more tempting.
Instagram is the canvas for digital-age artists, and if you come across some people who don’t get what the buzz is all about, give them a nudge in the right direction with your captions. Otherwise, your confusing, mysterious snippets will only confuse them and alienate them further.
A little spark can light up a big blazing fire. Your captions can have the same effect on your following. You never know, your captions may be the push you need to raise the bar on your images. That is why it is essential to put as much effort on the captions as you would on the photos.
As a whole, Instagram is the hippest place to be, and so it is essential for you to make some noise in the clutter if you want to be seen. To do so, you need to avoid obvious caption mishaps that have you trying to be trendy with your uninspiring caption skills.
So, what do you think?
Are you willing to give your captions a quick makeover?
Joyce Mourad is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me