We let the facts do the talking.

How to Avoid ‘basic’ Captions on Instagram, and why It matters

Part 1

Are your Instagram captions basic? Do they lack the ‘oomph’ factor?

The majority of you may think that Instagram captions aren’t all that important. After all, a picture speaks a thousand words, right?

Unfortunately, in this situation, you couldn’t be more wrong.

Social media experts and digital PR firms are aware of the power of well-crafted captions. We believe that witty, snappy captions are what set posts apart on crowd-pleasing platforms like Instagram.

It is the make-it-or-break-it factor that keeps your posts from being liked and commented on.

This news isn’t that surprising because there are millions of Instagrammers displaying coffee cups, trendy, delicious foods, pretty nails, and what-not. Therefore, your clichéd clicks can only make some noise if they are paired off with some wise words.

You need to learn the art of clever captioning, or you are bound to see a drop in your followers. Alternatively, better yet, rope in a PR agency in Dubai to handle your social media accounts.

How to Avoid Caption Fails?

Here is a practical list of dos that prevent your caption from being basic:

  1. The YOU factor

Do you know the best way to make your photos stand out from the crowd?

It is by adding a flavour of you in your captions. Everyone has a unique voice, and if you word yours right, you will be heard. So, let your spirit shine in your captions.

  1. Say it all:

Every picture has a story to tell, but it’s not going to tell its tale through filtered hues and muted colours. This is where your captions come in. Utilise them to recount beautiful details of why, when, and how the particular photo was taken. Shed light on the unspoken words of the stories behind the displayed images. You have the choice to go into details or to wrap them in short phrases.

  1. Why so serious?

Beware of artsy, philosophical tropes many tend to associate with their posts. There is no need to be consistently brooding in your captions. Try to make some light, easy captions and breathe life into them with emoticons. Otherwise, you’d be an expressionless soul running some artsy account. Apart from this, try to make captions snappy whenever you can!

In the end, if you let go of necessary captions you put up on a profile, you can have it all. The best way to avoid all this is by balancing the trends with a voice of your own; add some personal elements so that you don’t come off like the average Instagram wannabe. That’s why digital PR firms don’t rely on applying cookie-cutter strategies for their clients.

In this part, I highlighted three different ways to enhance your captions. In the next part will explain why it is essential for you to do this.


Joyce Mourad is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |