We let the facts do the talking.

How Short-Form Videos Are Changing the Face of Digital Marketing

Part 1

Short-form videos are taking over the digital marketing scene creating a new trend and changing the game as we know it. The form of content that has flourished on TikTok from a 15-second long option to  60-second one has reached almost all the other digital platforms.

Facebook and Instagram have introduced reels with lengths up to 2 minutes, YouTube has already launched YouTube shorts up to 5 minutes and the rest are getting into the game as Google, LinkedIn, Pinterest, and more organisations start positioning it as the most popular type of content.

Short-form videos are fun, users are creating quick content that most of the time is made with musical backgrounds and bright colours. These videos are replacing long-form webinars or tutorials and introduce focused content in a few seconds. And meanwhile, a huge number of users are creating content while more people continue to watch in silence. The form that is designed to be watched while scrolling in the feeds has now become an addictive habit for lots of people. Some users have indicated that in order to sleep they tend to open any short-form platform such as Instagram reels or TikTok and keep binge-watching till falling asleep. Although this is not a healthy habit at all it indicates how people are engaging with these magical short-form videos.

6 reasons why short form is taking over the online landscape

According to HubSpot’s survey, 51% of marketers who invested in short-term videos last year are planning to invest more in this field. So why are short-term videos are affecting the digital marketing landscape that much – the answer is multilayered.

  • It respects the fast-paced world showing the maximum amount of content in the least amount of time.
  • It is perfect for the awareness phase of the brand introducing new products or new services.
  • They are short, precise, easy to share, and easy to watch on the go.
  • They reach a wider audience.
  • They create captivating trends which people are following insanely.
  • They’re becoming a source of income on TikTok and YouTube shorts.
  • Engaging content with humor taste and rich informative values.

In the second part of the blog, we will discuss what are the most trending short video types and what are the secret ingredients you should consider while creating your videos to upgrade your content to a whole new level.

Alaa ElMongy is Senior Account Executive at Cicero & Bernay Communication Consultancy, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |