Have you heard about the newest kid on the block building up a storm on the social media scene? It is Pinterest, the next big social media phenomenon and some are even saying that ‘pinning may be more engaging than tweeting’.
What is it?
Pinterest is a board-style photo sharing tool that allows online users to create and manage theme-based image collections. The platform is still in beta mode (testing mode) so you need to request an invitation to get access to the tool (but don’t worry, you’ll probably get one).
Should we ask for an invite?
The hottest social media platform at the moment; it is definitely worth our while as PR practitioners to consider this for ourselves and for our clients as well. According to Experian Hitwise, Pinterest’s total visits grew from 10 million to 17 million in the first three weeks of 2012 (see chart below). That’s impressive.
Initial reports also suggest that Pinterest retains a remarkably high percentage of new users who go on to use the site at high rates and stay active on the site long after they’ve joined. That is exactly what marketers are aiming for – attract new audience and continued engagement in order to retain them.
How do I use it?
Although Pinterest is being seen as a decent referrer of traffic to websites, your success using the new platform to generate traffic will ultimately depend on how visual your product is (especially since it’s all about the images). Members will ‘repin’ things they find interesting, so make sure that’s incorporated into your approach.
I am sure there is a lot more to understand about what works and what doesn’t, but for now, I know I’d enjoy pinning as much as stumbling over Tweets.