Question: Do insanely great products need a whole lot of marketing? This query will undoubtedly spur a huge debate from marketing professionals and communication experts around the world.
Truth is, if you have a great product, you have to climb on roof tops and tell the world. Why? You can be great, but if nobody sees you, nobody will know. How do you get them talking? Get the experts (and the celebrities) to help you do your talking.
Apple’s campaign was what pulled a great product back into the spotlight.
You need to inspire and provoke people to pay attention to your message and ultimately your product, but keep in mind that if the product quality isn’t there – it may get the Lion Award but not the platinum card anytime soon.
Quality, quantity or both?