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After reading ‘The Great Gatsby’ in school and watching the movie a decade later, I found myself extracting interesting PR tactics from the story.
Nick Carraway was certain of his honesty, declaring that he was one of the few honest people he knew. Assert your qualities and virtues with confidence. When you acknowledge facts about yourself, others will recognize and associate you with these traits.
Gatsby spends years trying to recreate the past to win back his true love. Just because something worked once doesn’t mean it will work every time. Some PR tactics are worth repeating, but remain open to new possibilities and approaches. Use past experiences to fuel your future success.
Gatsby was famous for his extravagant parties that everyone attended. When creating a PR campaign, develop a holistic approach that includes all channels to ensure maximum exposure to all your audiences.
Gatsby kept his distance from his guests, so despite his bustling parties, no one showed up at his funeral. It’s important to socialize and network. Events are great for making connections, fostering relationships, and leaving a lasting impression.
Deception is a recurring theme in the novel. Capitalizing on untruthfulness led to corruption and downfall for all parties involved. Stretching the narrative without proper foundation is risky. PR professionals should ensure their brand remains truthful and relevant, communicating honest and authentic messaging.
Are you incorporating these Gatsby-inspired PR lessons into your strategies?