Why didn’t they pick up my story?
If you’re in PR, you think you hate journalists but it’s not them it’s you. Imagine how they feel every time they open their Inbox to a swarm of emails, some straight to the point and some just a big hot mess? Instead of secretly wishing they would die, why not make their lives easier (and in turn, maybe they’ll make life a lot easier for you)?
Do you even know my name?
We get it. You’re sending to dozens of journalists, but no matter how much anyone understands this, without a name it just doesn’t seem like it’s meant for them. It’s for the masses, for anybody who’s willing to pick it up, but if you specifically say, ‘Dear Jane,’ then Jane will take notice.
Don’t go on and on
Who has time to read anymore? If I see an email longer than two paragraphs, I have to psych myself up like I’m going on a long vacation. Ever heard the phrase ‘less is more’? Well you just did, so use it. Get to the point, say what you have to say and get out of there.
Don’t use and abuse
Success. They published it. Now don’t go running off and hiding until the next story comes about. Take the time to say thank you, and you’ll be grateful you did later.
Life’s hectic and it’s tough. Make your life and there’s a lot easier, and you’ll find people will be more willing to ‘read’ what you have to say.
When was the last time you said ‘Thank you Mr. Journalist’?