We let the facts do the talking.

Getting their Attention

The topic of the week seems to be Miley’s VMA performance that left many stunned.
She’s been talked about and criticised to no end, and a quick Google search brings up am endless list of articles talking about Miley.

Now the question is: Is she a kid acting out or is she plain genius?

In our industry we know the value of ‘shocking’ and audience to take notice, especially in times where everything seems done before. While Miley’s antics are nothing new – think Madonna and her ‘shock’ tactics back in the day – they’ve certainly worked in her favour.

Allow me to quote the NY Daily News: “The biggest winner at this year’s VMAs didn’t take home a single award.”

Twitter was ablaze with Miley-talk with over 306,000 messages sent per minute. She is also set to see a 10-20% increase in sales thanks to her risqué performance.

So to answer the question, this is not a kid acting out in my opinion; this is a girl who knows what she wants and where she is going.

This leads to another question: Is that the best way to go about it?

In our industry, we work hard to build the sound reputations of our clients, presenting them with integrity to the audience and the media. While ‘shock’ tactics may work for some in the short-term, I believe the key to enduring is to tread the path steady and slow – because a quick rise can also lead to a sharp plummet. We’ve seen it happen before, and let’s hope that isn’t the case for our darling starlet.

What do you think? Steady and slow or straight to the top?