Part 2: Gen Z’s advanced Digital lens
In the first part, I discussed Gen Z’s digital fluency and the impact of the pandemic on the global digital sphere, adding a digital imprint to day-to-day activities. For Gen Z, this is nothing out of the ordinary; the physical and digital worlds aren’t mutually exclusive or distinct from one other, with both realities blending seamlessly for them. They experience almost everything in the physical world with a digital lens, and be it online or offline, the most basic fact is that you can consistently benefit from them interchangeably to make both realities more efficient.
Gen Z are at the forefront of a massive shift in consumer behavior, and with their digital eloquence and familiarity, they’re the ones determining the standard paradigm of consumption within the general digital experience. Being instinctively digital-savvy, they paved the way for the rest of the world to go completely digital, and industry that disregards that reality does so at the risk of jeopardizing its future.
The pandemic also played a role in significantly altering the way we do everything, from shopping to communicating both socially and professionally with companions, colleagues, family and more. Gen Z were always at ease in this newly expanding paradigm, and businesses across all sectors understood that in order to be ahead, they must cater to the digital needs of that dynamic generation.
Mohamed Fikri is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me