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I’m sure that when you were younger, your idea of a free treat was a box of candy or maybe even a new toy. Well in the grownup PR world it’s a bit different. Our concept of a free treat is basically anything that can push our job in the right direction without having to pay for it.
Most agencies have a system where in a simple click you can get the contact details of a journalist, but at the end of the day you still have to double check your work – people aren’t going to be in their position or job for the rest of their lives! That’s where creating your own media lists comes in handy – and making sure it’s constantly updated. It’s not only more accurate, it’s free!
Jennifer Nichols shares with us 9 ways to get a FREE media list on PR Daily.
Make the list?