In my last post, I briefly touched upon the pros and cons of the new Facebook Timeline. While my sentiments may have initially leaned towards the negative, I figure that if this layout is indeed here to stay then we’re just going to have to find a way to co-exist that’s mutually beneficial to everyone.
Nancy Messieh’s article on The Next Web suggests tips on how businesses can effectively adapt their content for Facebook Timeline to meet business objectives. Based on case-studies of six major brands including Pizza Hut, Manchester United, Gap, Coldplay, American Express and Coca-Cola, Nancy provides an analysis of what works and what doesn’t.
Ultimately, an analysis of these brands Facebook pages show that the focus should be placed on communicating key events through the brands history in order to show long-term establishment and evolution, rather than on aesthetics such as a creative use of cover and profile photos.
This, along with increasing the visibility of engaging apps, is essential in order to pique users’ interests and encourage them to create rhetoric with the brand. Of course, once that channel of communication has been established, it is equally important to keep the momentum going by posting regular updates and answering any questions existing and potential customers might have.
By implementing these simple components into your social media strategy, companies can not only widely increase their brand exposure and reach but also gather useful feedback from a targeted audience.
Do you have any tips on how best to utilise Facebook Timeline?