Part 2: Adapt your strategies
In the previous part, I gave some insights on the importance of communication during a crisis, especially as we are going through the COVID-19 outbreak. In this part, I will share with you how to communicate effectively.
This was a glimpse of what I believe could be communicated and done during these trying times for companies and brands. We just hope that this pandemic taught all of us a lesson and made us believe that truly we shouldn’t take anything for granted.
Khaled Abu Hishme is Account Director at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me