A couple of weeks ago, I shared my views on digital video marketing with an example describing where it’s headed. From what I’ve witnessed on social media, digital video marketing is going to be one of the most powerful revenue-driven methods to use.
Television is not as widely viewed today as it used to be, with most consumers making the move online thanks to Netflix, Amazon Prime, Hulu, STARZ PLAY, YouTube Premium, Facebook Watch, SHAHID, and many more. Not to mention, another very common form of recreation is social media with everything from Instagram Stories to Snapchat Streaks on display. Everyone has access to a platform, has something to say, or both.
Video is a medium where you can build and document your services, activations, and products. Brands have started to take advantage of this shift by solidifying their video presence, leading more and more consumers to opt for video-based information rather than one written in print. According to Forbes, 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy. Video marketing is cost-effective, which means you can shoot a simple-yet-powerful, high-quality video using your phone and reach a large audience at no cost by simply uploading it to a popular platform.
In this part, I discussed my views on the shift towards digital video and how helpful it is to brands. Join me in the next part of this blog for a few tips on how this shift will aid your business through digital video marketing.
Amine Mneimne is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me