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Digital Video Marketing

Part two

In the first part, I spoke about my views on the shift towards digital video and how helpful it is to brands. In this part, I  will share some tips that you can use to promote your brand.

  1. Make use of the internet. You can start producing a well-scheduled series of content to publish online and expose your brand across the world.
  2. Hire a communications agency that can provide you with suitable content production and has the right tools to create instant content.
  3. Seek out a strategist to help plan how video content will be implemented into your entire business.
  4. You can turn your press releases into videos updates to communicate your message and inform people of your brand launches, events, and other activities.
  5. Use social media to engage with your audience as it has become the foremost point of contact for customer support and enquiries.
  6. Make your video content interesting for your audience, as it will generate engagement and increase loyalty.
  7. Use live video broadcasting to engage with your audience and show sneak peeks of your products or updates.
  8. Keep your videos short to have a higher completion rate and retain audience interest



In a nutshell, there’s no denying that the majority of today’s consumers are visual people.


Amine Mneimne is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |