We let the facts do the talking.

If you’re in PR, this is what the boss wants

What does it take to cut it in a PR Agency? Curiosity, stamina and endurance to name a few. You need to see and be the world around you, and make sure you have what it takes to get the best you can get for your client.

Arik Hanson asked decision-makers like HRs, recruiters and agency owners about their preferences and this is what they had to say: patience, strategic thinking, solid writing skills, confidence, and creativity.

Can’t say we disagree. It takes a lot to cut it in PR, but if you have what it takes, you could help take your agency to the next level.


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What does it take to make it in PR?