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You think it’ll never happen to you, but it could happen to anybody. Public humiliation and ridicule will always be a possibility, so what are you doing to make sure you’re ready when it happens?
We all make mistakes. But an even bigger mistake is ignoring possible public image problems and hoping that they will all go away. In fact, the way your company handles its mistakes will speak more of you than how you handle your successes.
Don’t bury your head in the sand, because PR is here to the rescue. And while tackling crisis can be tricky, here are some ways to make sure you come out on top.
Ready to fight until the bloody end?