When you work in a PR agency, one of the most important things that you learn how to deal with is clients, and that can be one or ten. Whether you enjoy working on the account or it literally becomes a task, depends on the relationship between you and your clients.
A statement that I recently read online best describes the ideal relationship, “Love does not consist of gazing at each other, but in looking together in the same direction”.
That describes what we do perfectly. We work together in order to win together.
If you are lucky it can be love at first sight or one that went through testing times before growing strong hopefully keeping you away from filing for divorce.
So what is your relationship with your client like?