Capital Centre Arjaan Rotana – A Grand Opening in the Nation’s Capital
How do you create a buzz around one of Rotana’s flagship hotel openings in the UAE?
Rotana is one of the leading hotel management companies in the Middle East, Africa, South Asia and Eastern Europe, with a significant presence in the UAE. The hotelier sought to provide a launch for Capital Centre Arjaan by Rotana, which would be its second hotel in the business district of Abu Dhabi – the UAE capital.
Demonstrate the hotel’s unique features to the media
The new facility had been developed to provide a wealth of features not provided by other competitors in the area, with its extended stay option expected to prove particularly popular with business travellers. In order to outline these essential features to the hotel’s audience, C&B organised an opening event and invited the regional media, attended by Ali Bin Hammoodah, Chairman of Bin Hammoodah properties; Nasser Al Nowais, Chairman of Rotana; and Enad Tannous, the GM of Capital Centre Arjaan by Rotana.
See the coverage roll in
The event was a huge success, with representatives from 30 media outlets from across the UAE attending. All had positive feedback, both about the running of the event and about hotel facilities. C&B developed the press kit, the press releases, feature articles, interviews, management bios, speeches, and media and blogger reviews. To date, the story has been featured in all local newspapers, as well as lifestyle, hotel news, blogs and online media.