We let the facts do the talking.

Can you imagine life without technology?

Part 1

Technology has transformed our world by increasing the speed of time. We conceived and developed technology to change our life to the better. Now, technology is changing our lives every second. Robots are our new human model, and in the end, only robots will control the world.

Innovation is presently attempting to go within our body, and it’s nearly there, with the target being human blood and feelings.

While those analysts didn’t quite get the right timing, they got the technology right. Today, we are on another angle of technology. This time, technologies like self-driving vehicles and robots are under development. Soon, these and the other exciting technologies will be a part of our life, changing the world in the process.

There is not an industry that has not been affected by technology inventions, positively or negatively. Many people lost their jobs due technology; I don’t want to be dramatic, but we should always tell the truth even if it’s hard. Still, on the other side, technology also improved many businesses and made it much more manageable, opening many fields like digital marketing.

Technology gave us easy international communication, and it’s amazing. We now can talk to people across the country and the globe. We can talk to customers and clients who are thousands of miles away. But with this comes customisation: because of cultural differences and translations, we have to do more research and change the way we say things to account for any cultural differences.

The bottom line is that today’s role of technology is such that they define us and make our life better than before. With a single press of the button, you can enjoy your favourite coffee with different flavours. There are far greater uses for technologies. These gadgets have been a part of our lives from the moment we were born.


Ahmad El Masri is Account Executive at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |