Part 1: What is thought leadership?
The term ‘thought leadership’ has become common-place in the public relations industry and clients are increasingly interested in attaining the title. In response, I underwent an in-depth research to uncover more insights into this buzzing term.
Thought leaders are generally trusted individuals who inspire people with innovative ideas and are able to share how their success may be replicated irrespective of their background, age, gender or ethnicity. Thought leadership takes time, sometimes years to build, and it gets easier to become one once you have something newsworthy to address or talk about like a great product, service, programme, or initiative. Once you achieve the status of a thought leader, you can persuade and inspire people and spread positive vibes and willingness to achieve set goals.
Thought leaders are not born as such, and despite the occasional natural speakers, there are several factors that should be taken into consideration when identifying qualified individuals. Here are few important characteristics thought leaders are defined by:
If you are interested in finding out how to boost your thought leadership strategy with public relations, keep an eye out for the second part of this blog.
Khaled Abu Hishme is Account Director at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me