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Becoming an effective thought leader

Part 2: Following the steps

In the first part of my blog, I went through the factors that make someone a thought leader. In this second part, I will shed light on effective ways that may be employed to become an effective thought leader in the industry and among industry peers:

  1. Humility is an important trait. Don’t act like you know everything; audiences generally respect honesty.
  2. Select your speaking opportunities carefully and take part in ones that add value to you as a speaker and can benefit your audience with the insights and expertise that you will provide.
  3. Consistent blog entries, articles, opinion pieces, or any form of editorial can also be pushed on social media platforms to create engagement with your audience.
  4. Show your human touch; we are emotional in nature and people are always looking for people they can relate to.
  5. Make yourself available for and seen at relevant industry events.
  6. Engage and meet with industry peers as this will expose you to a wider audience
  7. Be passionate about the content you share as your sentiment will reflect on to the audience
  8. Videos are becoming a great means to express your views and share your thoughts; make sure you utilise them.

This was a quick glimpse at some of the attributes needed to become an effective thought leader in today’s ever-evolving communication industry. With this blog, I set out to explain what this ‘buzzing’ term is about and how we may work on bettering ourselves to become the leaders of tomorrow in our industries of choice.


Khaled Abu Hishme is Account Director at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |